Hip-hop mogul Jay-Z is teaming with Coca-Cola to help re-launch the Cherry Coke brand.
According to Brandweek.com Coca-Cola is seeking an assist from Jay-Z and his apparel company Rocawear, for the February re-launch of Cherry Coke and diet soda Cherry Coke Zero. As part of the partnership, Hov will give input on every aspect of the launch, including the new cityscape design of the can, as well as commercials for the soda. Hov is also expected to co-produce and appear at the Feb. 7th launch of Cherry Coke during New York's Fashion week
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